My Graphic Design Experience

2012 to Present

Website Design and Management

Maintaining excellent coding standards, fluid layouts, SEO, U/I Development, and social media integrations

• Coding Proficiency: HTML, CSS, PHP, JavaScript, SEO
• Develop custom web design solutions based on clients’ needs
• Utilized SEO optimization techniques to drive web traffic, resulting in a 40% increase in visitors (view this project)
• Several top 3 ranked pages
• E-commerce website build (view this project)
• E-commerce website maintenance for successful growth: set up for digital marketing, SEO, customer retention
• Perform ongoing maintenance of several client websites, including necessary updates and troubleshooting tasks
• UX Research. I analyze website user behavior to implement design improvements

Logo and Branding Project Management – Visual Designer

Create color schemes and marketing specifications, which includes logo designs, fonts, styles, layouts

• Manage Branding Projects. Create color schemes and marketing specifications, which includes logo designs, fonts, styles, layouts
• Proficiency in Design Software: expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and any other relevant design tools and software
• Understanding of brand identity: experience with creating logos that effectively communicate a brand’s message and resonate with the target audience
• Collaboration and communication skills – ability to work closely with clients, marketing teams, and others to define design briefs and deliver logos that meet specific requirements
• Successfully developed and implemented a new brand identity for a wellness startup (view this project)

Marketing Campaigns

I plan, craft, and implement highly creative marketing solutions across both print and digital platforms.

• Social Media Advertising: experience managing digital campaigns with objectives of increasing brand awareness and lead generation
• Search Ad Campaigns (PPC), from research to development and then campaign management.
• Search campaign for a “local” medical provider had 5% CTR (view this project)
• Designed and implemented an email campaign for an e-commerce website with 40% open rate and 8% CTR (view this project)
• I understand the importance of effective landing page design and maintaining branding with the digital and print marketing
• Capable of building simultaneous print and digital marketing efforts that maintain the same branding and messaging
• Design print marketing that maintains branding
• Product packaging design (view one project)