Logo: AED Consulting

AED Consulting is a provider of AED rentals, as well as a AED consulting and program management coordinator. AED stands for Automated External Defibrillator. Per the Red Cross, “AEDs are used to help those experiencing sudden cardiac arrest. It’s a sophisticated, yet easy-to-use, medical device that can analyze the heart’s rhythm and, if necessary, deliver an electrical shock, or defibrillation, to help the heart re-establish an effective rhythm.” Many places, besides hospitals, have them on stand by to assist in emergency situations; think places like swimming pools, schools, office buildings.

One challenge I overcame was that the client wanted red and blue in the letters AED, so used the white curve to separate the colors in the letters. See my logo in action on their website.