Logo Design: Southern Comfort Mental Health

I was tasked with creating a logo for a new mental health clinic. The branding for the sister company, Southern Comfort Wellness, was previously completed, and the client needed this mental health logo to use a similar lotus element. I took their lotus element, used it as an icon within a speech bubble / brain symbol for “mental health.” The same font was used.

I supplied all files types: vector (.eps and .ai), .jpg, web images, transparent (.png), and black and white.

Logo Concept Brainstorming

I met with the customer to discuss colors, feel, and branding direction needed for their new logo. We discussed several options, and I first delivered a few different designs. From there, I navigated client revisions and feedback, and we worked together to find the best fit.