Client: Southern Comfort Health
Search Ad Campaign Management
Campaign Accomplishments
4.5% Click Through Rate
4.9% Leads Created
Local SEO Growth and Brand Awareness
This was a search ad campaign, targeting potential customers who were actively searching for a new primary care doctor. I set this campaign to target the local community and specific keywords: doctor, doctor near me, family doctor, medical clinic, etc. I wrote the ad headlines and attention-grabbing text.
Landing Page Design That Gets Results
The landing page I designed for this campaign immediately captured the viewers attention and showcased the proposed value. There are two Call-to-Actions on top portion, which help guide the user’s journey on this website. One, was a button to schedule a meeting. The other call to action was to view the benefits. After some research, these were highlighted as two main objectives of website visitors, and they were given these choices immediately after landing on this page.
