Client: Southern Comfort Mental Health
Social Media Marketing Campaign
Campaign Accomplishments
3% Click Through Rate
15 Leads Created
Social Media Page Growth
Brand Awareness was the main goal of this social media marketing campaign. Having just opened their clinic, the client needed to get maximum exposure for their and highlight the mental health services offered to their community.
This campaign had a few different images targeting separate demographics. I performed market research, as well as competitor research, to:
- Create the ads
- Manage the campaign set up and progress
- Build effective landing pages
- View analytics, and performance, to make campaign adjustments, as needed
Project Management
Digital Marketing
Social Media Marketing
Lead Generation
CREATIVE PROGRAMS USED
Illustrator, Photoshop
Landing Page Design
Because this was a social media marketing campaign, the number of leads using mobile devices was far greater than desktop. While I designed the landing pages to flow well on all screen sizes (desktop, laptop, tablets and phones), I paid particular attention to optimizing the landing pages on mobile-size screens.
Maintain branding through both the ads and the landing pages.
Call-to-Action on the landing page is front and center.
