WEBSITE DESIGN PROJECT FOR

Universal Signs

Creative and functional design for a traffic sign and safety solutions manufacturer. Over 70 pages of products and services.

ROLES
Content Development, Design and Coding (HTML, CSS, JavaScript), SEO strategies, Digital Marketing

Special focus was paid to usability on mobile devices.

Website Design Approach

With a large amount of products and services, users need to find what they are looking for quickly and easily. My challenge was to create a uniform design for all website pages, harnessing CSS styles, gather content and photos, and utilize best SEO practices.

Mobile device users over 1 year
45% Increase

Landing pages are utilized for
Lead Generation

SEO Approach

Content needs to be part of any SEO plan.

After much research, content was developed to win the organic traffic game. Google “Stop Sign Size” – my content targeting stop signs ranks 1.3 (as of July, 2024).

Click here to read more about how I tackle search engine optimization (SEO).

website design on laptop and mobile device

FLUID LAYOUTS AND HIGH RANKING PAGES

I designed and developed a responsive site that drives traffic and increases conversion rates.

Increase in engagement:

+23% Average Engagement Time

(from 1st quarter to 2nd quarter 2024)

Effective Landing Pages

Content Creation

Fluid Layouts that work across all devices

LEAD GENERATION

Lead generation for this website included giving their visitors a reason to respond to pop up forms – in this case it was a downloadable brochure request.